Search Engine Optimization

Search Engine Optimization What exactly is Search Engine Optimization (SEO)? Search engine optimization (SEO) can be described as strategies and tactics used to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Successful SEO Campaign The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines). Internet users often do not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. Organic Search Results What are Organic Search Results? Organic search results are search results that appear because of their relevance to the search terms, and the most powerful results, as opposed to simply being PPC advertisements. Focus Keyword Research What is Focus Keyword Research? It's the exploration of all keywords phrases, products, and services within your industry to cultivate desirable content for your website to rank high on organic search results. Search Engine Marketing What can Search Engine Marketing (SEM) do for you? SEM is often used to describe acts associated the part of SEO that includes paid ads & listings and other search-engine related services that will increase exposure to your site. Pay Per Click What exactly is Pay Per Click (PPC)? PPC offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Web site). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate. Premium SEO Package Upon our initial installation, all sites are prepped to achieve a maximum traffic volume to your site, with the use of keywords and specialized techniques geared toward organic search engine optimization. Social Media Profile Administration As part of our premium web design package, we also offer full social medial profile administration for all press releases, business updates, branding, concierge, and content updates. SEO Checklist Houston web developer uses a checklist for our websites to ensure their SEO strength. Effective search engine optimization strategy, however, is not a static process. It takes steady monitoring from the time of launch, which means we review and adjust sites on an ongoing basis so that they continue to supply visitors with the information which they are seeking, and help firms achieve their goals. From the moment your website launches and for as long as you remain a client, we'll oversee SEO best practices of the best websites and Google Webmaster Guidelines in on-site areas that include the following: What are some of the things Google looks for in your site that pertains to SEO? Internal Links: These are the links that connect one page on a domain to a different page on the same domain and only reference a site’s own content, helping with navigation and information hierarchy. A solid internal link structure is a signal that the content on your site is intuitively arranged and information is easy to find, helping users navigate your page easily, spending more time, and consuming more content. Content: The most important thing on a webpage is the content. No amount of technical tinkering can make up for content that is poorly written and/or not relevant to a searcher’s needs. From a content standpoint, optimization begins with identifying content needs, which can include basic blogs and static pages, or more visually-engaging content such as videos, infographics and keynote presentations. Our creative team, writers and editors abide by journalistic standards that convey content authority. Page Speed: Your site must be technically sound and display quickly for users. Research has shown that most users abandon a page that takes more than 5-10 seconds to load. Houston web developer optimizes page speed through a number of techniques, including image compression, reducing and packaging JavaScript, and having a proper html to text ratio. Titles: First impressions matter on the web. Title tags appear in browsers, search engine results pages, and external websites, providing for the user a snapshot of what the page contains, often through keywords and branding. Expertly-crafted titles help your content stand out and make a good first impression. Mobile Compatibility: Google has championed “mobile friendliness” as an important factor in search rankings, especially on mobile devices. Smartphones and tablets account for an ever increasing share of Internet usage and represent about half of all Google searches. Having a website that is great looking and easy to navigate on desktop screens is no longer enough. Your site must be equally impressive and responsive when viewed on smaller devices, with sufficiently large text and links that are easy to click. Every site that Houston web developer produces uses “responsive design” to give users the best experience, regardless of what type of device they are using. Our team has stayed ahead of this trend and boasts an impressive portfolio of mobile-friendly designs.